Spam emails are a problem for all users, but for hoteliers they can be especially harmful. When a hotel email falls into the spam tray, the recipient is less likely to see it and is therefore less likely to be interested in hotel offers or promotions.

To prevent your emails from falling into the spam tray, it is important to follow a number of tips, from domain settings to creating content and email organization.

1. Domain configuration

The first step to prevent your emails from falling into the spam tray is to set up your domain correctly. This means activating SPF, DKIM and DMARC protocols.

3. SPF (Sender Policy Framework) is a protocol that helps mail servers verify the authenticity of emails sent from your domain.
4. DKIM (Domain Keys Identified Mail) is a protocol that helps mail servers verify the authenticity of emails sent from your domain.
5. DMARC (Domain-based Message Authentication, Reporting and Conformance) is a protocol that helps mail servers take action against emails that do not comply with SPF and DKIM protocols.

To configure these protocols, you can consult the documentation of your email provider or domain registrar and apply the Fideltour configuration that would find it in the following manual. If you would like to include DKIM, please contact: help@fideltour.com

2. List of contacts

Another important factor in preventing your emails from falling into the spam tray is to use a list of quality contacts. This means only sending emails to people who have given their consent to receive them.

To create a list of quality contacts, you can use a subscription form on your website or on your social networks. You can also import a list of contacts from an email marketing platform.

3. Content

The content of your emails is also important to prevent them from falling into the spam tray. Spam emails are often very striking and unclear, and they often use key words and phrases associated with spam.

To prevent your emails from being detected as spam, it is important to use clear and concise language, and to avoid the use of key words and phrases associated with spam.

Here are some additional tips for creating email content that is less likely to be detected as spam:

7. Focus on relevant content. The recipients of your emails would be more interested in content that is relevant to them. It is therefore important to focus on content that is relevant to your recipients.
8. Avoid misleading content. Spam filters were trained to detect misleading content. It is therefore important to avoid misleading content in your emails.
9. Use high-quality images and videos. High-quality images and videos can help make your emails more attractive and attractive. However, it is important to use high-quality images and videos that are not misleading or do not contain malware.
10. Customize your emails. Custom emails are less likely to be detected as spam. To customize your emails, you can use the recipient's name, booking information or interests.
11. Includes a call for clear action. The call for action is the action you want the recipient to make after reading your email. In order for your email to be more effective, it is important to include a clear and concise call for action.
12. Use clear and concise language. Spam emails often use very striking and unclear language. To prevent your emails from being detected as spam, it is important to use clear and concise language that is easy to understand.
13. Avoid the use of key words and phrases associated with spam. Spam filters were trained to detect key words and phrases associated with spam. To prevent your emails from being detected as spam, it is important to avoid the use of these key words and phrases.

Here are some examples of key words and phrases associated with spam:

It is also important to note that spam filters were constantly evolving. It is therefore important to check your emails regularly to make sure they were not being detected as spam.

4. Organization of content

Organizing your emails is also important to prevent them from falling into the spam tray. Spam emails are often very messy and difficult to read.

In order for your emails to be easier to read, it is important to organize them clearly and concise. This means using a clear header, relevant content and a call for clear action.

5. Follow-up

Finally, it is important to track your emails to see if they fall into the spam tray. If you notice that your emails are being detected as spam, you can take steps to improve their deliverability.

To track your emails, you can use an email analysis tool. These tools allow you to see your emails arrive and the recipients are behaving.

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Additional tips

In addition to following the tips above, here are some additional tips to prevent your emails from falling into the spam tray: