Recommendations for marketing campaigns
Limit your email matters to 50 characters or less. Short matters tend to be more effective because they capture attention immediately. Avoid long matters that are cut in the mail preview.
2.Avoid Spam
To prevent your emails from being detected as spam, make sure the content and format of the message are of high quality.Use anti-spam filtering test pagesto verify how your email is rated before sending it. Avoid excessive use of uppercase words, exclamation signs, and common words or phrases that usually trigger spam filters.
3.Functional links
Before sending your email, verify that all links are active and working properly. Broken links can thwart subscribers and diminish the credibility of your message.
4.Optimized Images
Images are important in email marketing but should be optimized to avoid loading and viewing problems. Make sure the images do not exceed 580 pixels wide and use a resolution of 72 dpi. In addition, it uses compression formats such as JPG or GIF to keep a file size below 100 KB. This ensures that emails are loaded quickly and look good to most mail clients.
5.Message Size
Keep the total weight of the message below 102 KB. Larger messages may be slower to upload and can be blocked by some email services. Image optimization and limiting unnecessary content can help keep size under control.
6.Preview on All Devices
Verify that your email template is displayed correctly on different devices, whether computers, tablets or mobiles, guaranteeing your subscribers a comfortable reading experience no matter how they access your email.
7.Accessibility
Consider accessibility for visually impaired people and reading devices. Make sure that the colors used in your email are accessible and that the images have appropriate alternative text. Check the typography to make sure it is readable, and pay attention to the justification of paragraphs and to the balance between text and images. Also keep in mind people who turn off automatic image download, and make sure the content is understandable even without images.
These recommendations will help you create effective, engaging and functional emails, increasing the likelihood that your subscribers will click on your links and engage with your content.
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