How to improve my email content
If you want to improve the content of your emails to communicate with guests, collaborators or suppliers, here are a few specific considerations:
Attractive and relevant subject:
At the hotel level, the issue of email must be attractive and reflect the subject of the message. You can use matters that mention special promotions, confirmed reservations or events at the hotel.
Personalized greeting:
Use the name of the guest or recipient in the initial greeting to make the message more personal.
Reservation information:
If you are sending a booking confirmation email or stay details, be sure to include dates, room number, rates and other key details.
Details of services:
If you offer additional services, such as room service, spa or transportation, be sure to provide detailed information, schedules and prices.
Customization of offers:
Segment your emails and offer personalized offers based on guest preferences or history of previous stays.
Tourist information:
If your hotel is in a tourist destination, provide information on nearby sights, local events and recommended activities.
Policies and procedures:
If necessary, it includes information on hotel policies, such as cancellations, check-in and check-out times, and rules of coexistence.
Invitation to leave comments:
Encourage guests to share their views and experiences through website reviews or internal surveys.
Answer to frequently asked questions:
If you receive frequently asked questions via email, consider having a FAQ section (FAQ) in your email or provide a link to this section.
Special event reminders:
If your hotel organizes special events, such as themed dinners or concerts, send reminders to guests who might be interested.
Internal communication:
For hotel staff, use email to communicate important information, changes in schedules or policies, training, and team events.
Attractive images:
In the hotel sector, the images are crucial. Make sure you include high-quality images showing facilities, rooms and services.
Promotion of loyalty programmes:
If you have a loyalty program, be sure to promote it in your emails and offer incentives to join or participate.
Signature of the hotel:
At the end of each email, it includes a signature reflecting the hotel's brand, with contact details and links to social media and website.
Satisfaction monitoring:
After guests have left, send a follow-up email to get feedback on their stay and make sure they have a positive experience.
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