Types of email marketing campaigns
Here are some examples of different types of email marketing campaigns a hotel can send:
Monthly newsletters
Send monthly newsletters to your subscribers with information on hotel developments, local events, special offers, and news relevant to travelers. This helps keep customers informed and engaged.
Example:
Subject: "News of [Hotel Name] - October Newsletter!"
Content: News about renovations, upcoming events, activities in the area, guest testimonies and a special discount for subscribers.
Promotions and special offers
Send promotional emails to publicize special offers, accommodation packages, low-season discounts, last minute offers, etc. These emails may include exclusive discount codes to encourage reservations.
Example:
Subject: "Book now and save 20% on your winter stay in [Hotel Name]!"
Content: Details on the special winter offer, valid dates, direct links to book and a clear call to action.
Post-stay emails
After guests stay at your hotel, you can send follow-up emails to request feedback, opinions and ratings. You can also offer discounts or incentives for your next stay.
Example:
Subject: "Thank you for staying at [Hotel Name]! Tell us about your experience."
Content: Acknowledgement, request for comments, links to leave a review and a discount for the next stay.
Invitations to special events
If your hotel organizes special events, such as themed dinners, concerts or festivals, send email invitations to your subscriber list to increase attendance.
Example:
Subject: "Don't miss our Tuscan Themed Dinner in [Name of the Hotel]!"
Content: Event details, menu, cost and a button to book tickets.
Loyalty programme
Promote your loyalty program through email marketing campaigns by informing subscribers about the benefits of joining and how they can get rewards for their loyalty.
Example:
Subject: "Join our exclusive Loyalty Club in [Name of the Hotel] and enjoy special rewards."
Content: Description of the benefits of the program, how to enroll and reward examples.
Content-related content
Send useful information about local destinations, tourist activities, restaurants and nearby attractions. This can help guests plan their trip and improve their hotel experience.
Example:
Subject: "Discover the best of [Destination] with [Hotel Name] as your guide."
Content: Recommendations of places to visit, activities, restaurants and a special offer on local tours.
Announcements of renovations and improvements
If you have made renovations or improvements to the hotel, communicate it via emails, showing photos before and after photos and highlighting the changes that will benefit guests.
Example:
Subject: "[Hotel name] is renewed to give you an even better experience!"
Content: Before and after renovations, description of improvements and an invitation to book a stay.
Birthday emails and anniversaries
Send congratulations and special offers to your guests on their birthdays or anniversaries, showing your interest in their well-being and encouraging loyalty.
Example:
Subject (Birthday): "Happy Birthday! A special gift from [Hotel Name] to you."
Subject (anniversary): "Let us celebrate your anniversary together in [Name of the Hotel]!"
Content: Congratulations, special discount or a surprise gift to the birthday boy or couple.
Satisfaction surveys
Get valuable feedback from your guests through emailed satisfaction surveys. This will help you improve your services and meet the needs of your customers.
Example:
Subject: "Your opinion matters - Please complete our satisfaction survey"
Content: A link to the online survey, thank you for your time and possibly a future discount as a thank you for participating.
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