Where and how do check my campaign statistics?
Where do we start?
Overall statistics of the sent campaigns
Once we are logged in to the Fideltour platform, we will proceed to click on the Dashboard section section located on module Campaigns. In this paragraph we will be able to see an overview of our campaigns: Total number we have sent, number of openings, clicks, and transactions. We also find the configuration for each campaign, as well as a chart per date of the campaigns sent.
In the Analytics section we find the total number and percentage of open campaigns, clicks (single and total) and that of unsuscripts contacts. Also we then visualize the total number of the conversion ratio that has been generated through the campaigns sent, number of transactions, average amount and total amount achieved due to the campaigns sent.
Individual statistics of campaigns sent
In order to view individually the statistics obtained from the campaigns sent, we will proceed to Campaigns located inthe module of Campaigns and we will click on one of the campaigns submitted previously. By clicking or, in turn, selecting reporting icon, second to the right of the name of each campaign, we will be able to see a small summary of campaign statistics.
The date and time of the last opening of this particular campaign and its date and time of last click.
Once this campaign is sent, we will be able to see the total number of openings, if we click on the tab, we will see in detail those contacts that have opened the email.
In the icon of "Clicks" We will also be able to see the number of clicks given on the URLs used in the communication and see which contacts have been responsible for clicking on these links from the action button. Total clicks refer to the total number of clicks on a link (the same contact may have clicked more than once), single clicks refer to the number of contacts you clicked.
In addition, we have the number of unuscripts contacts that have submitted this communication, also we can visualize that customers have selected the options "unsuscribe" by clicking on the tab. Finally, on the Bounced tab, we can have details for contacts that have not received this camapaign due to a bounce.
If this campaign was sent 30 days before, we can have further information displayed at the bottom of the page, a graphic of total evolution this communication.
Related Articles
How is the campaign editor used?
Where do we start? Campaign editor works We should go to the Campaigns module and the template menu. We select "+ Template". We will find four different options Layouts: examples of templates which can be selected and customized at their own taste. ...How do I create and schedule a normal campaign?
Where do we start? Creation of campaigns The first step to take to create a campaign in Fideltour is to have previously created a template. In order to create a template we recommend seeing the article of "How is the campaign editor used?", ...How do I create and schedule an automated campaign?
Where do we start? Creation of campaigns The first step to take to create a campaign in Fideltour is to have previously created a template. In order to create a template we recommend seeing the article of "How is the campaign editor used?", ...How to create and schedule an A/B test campaign?
What do we use an A/B test campaign for? An A/B test campaign involves comparing two different versions of something, such as an email or an advertising strategy. The idea is to determine which of the two variants works best in terms of specific ...How do I create and activate sequential campaigns in Fideltour?
Where do we start? Campaign creation In order to create and activate a sequential campaign, it is important to have already launched a campaign before or the other option would be to create a campaign either normal or automatic. We will proceed to go ...