Tips for getting your subscribers to click
Theclick rate(CTR) is a key indicator for evaluating the performance of most email marketing campaigns.
Often, the approach is geared towards call-to-action, but in newsletters it is common to find a number of links that seek the reader's attention. Regardless of the case, getting your subscribers to click is an achievable and improveable goal with the application of these tips.
Visual recommendations
There are several design factors that influence the number of clicks:
- Everything is linkableDelivering multiple click opportunities can increase the chances of subscribers to interact with your content. For example, linking the title, image, description and button to the same page or resource lets you measure which one attracts the most clicks.
- Colors: Make sure the links stand out in your design using colors that contrast with the background. This makes links easy to identify and can increase the click rate.
- Blank space: Use blank space effectively to highlight your links. If you have multiple links in one email, visually separating them with blank space makes it easier for subscribers to identify each.
- Mobile design: Since a significant part of people open emails on mobile devices, make sure your design is adaptable and that the buttons and links are large enough and easy to play on touch screens.
- Simplicity: Simplicity in design is key. The clearer and more straightforward the way to click, the better results you will get. Prevents information overload and visual disorder.
As always, remember that the design must beaccessibleso that all recipients can see it on an equal footing: preview and send trial to see how your links are visible.
Textual recommendations
As for how to write for more clicks, there are also a few tricks that we have found work for our customers:
- Avoid slang: Links must be understandable by anyone. Avoid the use of slang or technical language that may be confusing for some subscribers.
- Short and direct words: Use short, direct words on your links. Long or complicated words can discourage subscribers and ignore links.
- Clarity: Make sure that the link text is clear and does not give rise to confusion. It uses links such as "Buy Now" or "Read More" if they are relevant, but prevents them from mixing with other elements.
- Simplicity on creativity: Although creativity is important, in the case of links, clarity is even more essential. Let subscribers know exactly what they will get by clicking on the link.
- Action words for links: Use action words in links, such as "Download", "Register" or "Explore" to clearly indicate the action that subscribers should take when clicking.
- Consider the context: Design your entire campaign around the link or key links. Content should back up and prepare subscribers for the click.
- Avoid misleading click: Never use click tactics or misleading links to increase the click rate. Although it can work in the short term, it can damage the confidence of your subscribers in the long term.
These recommendations will help you create effective and engaging emails that generate more clicks from your subscribers, which in turn will improve the performance of your email marketing campaigns.
Related Articles
Recommendations for marketing campaigns
1.Brief Affairs Limit your email matters to 50 characters or less. Short matters tend to be more effective because they capture attention immediately. Avoid long matters that are cut in the mail preview. 2.Avoid Spam To prevent your emails from being ...Types of email marketing campaigns
Here are some examples of different types of email marketing campaigns a hotel can send: Monthly newsletters Send monthly newsletters to your subscribers with information on hotel developments, local events, special offers, and news relevant to ...How to prevent your emails from falling into SPAM
Spam emails are a problem for all users, but for hoteliers they can be especially harmful. When a hotel email falls into the spam tray, the recipient is less likely to see it and is therefore less likely to be interested in hotel offers or ...Fields in Hotspot
To configure the different fields that can be seen in the captive portal you have to access our platform in the Admin Panel > Hotels > Open the hotel where you want to set up > Click on "Hotspot". This is where we can configure which of the fields ...When is the best time to launch a campaign?
When conducting an email marketing campaign in Spain, we are always trying to get the highest opening rate for emails sent to all our contacts, that is why deciding at what time and difficult we are campaigning. On the best day and time to run a ...